Visionary Partners

Emphasizing on developing and preserving long-term relationships with consumers, the theory of relationship marketing is a significant idea in the world of marketing. This idea stresses the need of building close ties with clients since it might result in loyalty, higher satisfaction, and recurring purchases. Though the connection marketing hypothesis is not  without criticism even if it has attracted a lot of interest and support. One criticism of the connection marketing theory is its too strong focus on customer relationships at the detriment of other crucial marketing aspects. Gronroos (1997) claims that the connection marketing theory ignores other important factors including product quality and price and lays too much  focus on customer relationships. Customers may so give other elements, such pricing, top priority over efforts at connection development. This might be troublesome. Furthermore, some academics contend that the notion of relationship marketing simplifies th...

customer engagement positively influences customer loyalty. Regular communication and engagement through different channels help to foster brand loyalty and keep customers connected to the brand. Creating a sense of community is also important for customer retention in the e-commerce fashion industry. Brands that foster a sense of belonging and community among their customers tend to have higher customer retention rates. This can be  achieved through social media platforms, online forums, or even hosting virtual events where customers can interact with each other and share their experiences. A study by Pansari and Kumar (2017) emphasized the significance of community in building customer loyalty. Moreover, excellent customer service remains crucial in the e-commerce fashion industry. Timely responses to customer inquiries, addressing complaints effectively, and providing  hasslefree return policies can significantly impact customer satisfaction and retention. According to a st...

This study provides a comprehensive analysis of customer retention strategies in the e-commerce fashion business in the United Kingdom, focusing on a case study of Primark. With the increasing trend of online shopping, customer retention has become a critical factor for the success of e-commerce businesses. The research will examine various customer retention  strategies implemented by Primark; a prominent fashion retailer known for its low-cost clothing. By analyzing the company's practices, the study will uncover the factors influencing customer loyalty and retention in the highly competitive e-commerce fashion industry. Additionally, the research will investigate the effectiveness of Primark's customer retention  strategies and identify areas for improvement. The findings will contribute to a better understanding of successful customer retention strategies in the e-commerce fashion sector and provide valuable insights for other businesses operating in a similar market. The ...

Email marketing is one incredibly effective and strong digital marketing tool for connecting companies with future customers. The main advantage of email marketing is its ability to really personallyize messages. Through careful client data analysis, companies may craft communications targeted at specific interests, habits, and needs, so producing more  close-knit and pertinent interactions. This customizing not only increases the possibilities of  conversion but also encourages consumer involvement by showing that the company recognizes and gives extra value depending on their demands (Chaffey, 2006).Apart from personalisation, email marketing provides the tools to more exactly engage relevant consumers. splitting  Consumer data lets companies distribute communications to specific  target groups, therefore maximizing the relevance and influence of campaigns. This enables companies to respond more accurately to the needs and preferences of every client category, ther...

the methodical methodology used in our review. Beginning with the study selection process, we found and screened 103 papers satisfying our inclusion criteria. Data standardizing then involved applying narrative and quantitative approaches to evaluate the methodological quality of these investigations. We looked at how SEO strategies—strong content marketing, technical SEO improvements, and effective keyword optimization—might affect website traffic and search engine results in the Data Analysis phase. The flow then shifts to Heterogeneity Assessment, in which we examined differences in SEO's effect on conversion rates resulting from various contextual components and approaches. At last, Bias Assessment guaranteed that our results kept openness and that possible biases were found. By means of this all-encompassing approach, we underlined the need of SEO in enhancing online visibility and traffic direction; also, we underlined the need of more research to clarify the effect of SEO ...

claim that loyalty programs do not engender loyalty at all (Accenture, 2017). A lot has been written and researched about the purchase process (Ajzen, 2011; Howard, & Shethe, 1969) but there is a lack of theories on repurchase models in the academic literature. In a normal purchase process, a customer identifies a need, looks for information, evaluates alternatives  and makes a decision (Blackwell et al.,2006). As regards repurchase intend, the process is somehow different as the customer has already had previous experience at a certain place or with a certain product or service. That is why the nature of the relationship between the customer and the brand is becoming increasingly important given the need to retain  customers in a highly competitive global sector. Every stage includes variables that should be considered and that have been adapted to the repurchase model we are proposing. Based on the above mentioned EKB (Engel, Kollat and Blackwell) decision making model, ...

Three separates developed from developing nations to depict the economic picture of the investigation. The findings reveal that 41 of the studies were conducted in developing countries, therefore highlighting a significant focus on emerging markets where small and medium-sized businesses (SMEs) are very significant in economic development. This frequency underlines the requirement of organic search and search engine optimization  (SEO) inside the retail sector of developing countries. The great volume of studies from developing nations can be explained by the swift global shift of companies towards digital marketing strategies. Conversely, 57 studies come from developed nations, where the focus frequently is on innovation and in various economic environments. Four more studies for  which the economic background was not mentioned were likewise lacking specifics on the country of origin or the status of economic position of that country.We are aware that research with null or ne...

The results show that incorporation of SEO into digital marketing greatly lowers running expenses and increases efficiency. According to over half of the examined research, organizations using cost-effective organic search techniques saw up to a 15% drop in marketing spending. Moreover, by lowering reliance on paid advertising, simplifying SEO tactics with other digital marketing initiatives helps companies to reach better return on investment. SEO lowers bounce rates and raises engagement by optimizing web content and enhancing site performance, therefore supporting efficiency. This helps operational savings since better user experience reduces the need for periodic website redesigns and expensive client acquisition plans. To enhance cost-efficiencies, SMEs should stress combining SEO with other digital marketing techniques as content marketing and social media. Emphasizing low-cost, high-impact SEO strategies such content reuse, technical optimization, and local SEO will assist low...

believe the number of followers that and influencer has is determining in how credible they were, and the majority of the respondent answered that their answer would not change to the same question in the case that the influencer was foreign rather than local. The meanings that an influencer has is determining according to the results, in how credible an influencer is  perceived to be. Which is in line with McCracken’s (1989) meaning transfer model, and that an effective endorsement is ultimately determined by the influencers fit with a brand and the products, which in turn is dependent on the meanings, including credibility, trustworthiness and attractiveness that the influencer brings with them (McCracken, 1989, Schouten et al.,  2020; Dwivedi et al., 2015). Both price in relation to the local economy and adaptation of products to local preference are viewed as important during entry into a foreign market. As stated in relation to P1, the respondents believe that it is impor...