Email Drip Campaigns to Retain E-commerce Customers
Emphasizing on developing and preserving long-term relationships with consumers, the theory of relationship marketing is a significant idea in the world of marketing. This idea stresses the need of building close ties with clients since it might result in loyalty, higher satisfaction, and recurring purchases. Though the connection marketing hypothesis is not without criticism even if it has attracted a lot of interest and support. One criticism of the connection marketing theory is its too strong focus on customer relationships at the detriment of other crucial marketing aspects. Gronroos (1997) claims that the connection marketing theory ignores other important factors including product quality and price and lays too much focus on customer relationships. Customers may so give other elements, such pricing, top priority over efforts at connection development. This might be troublesome. Furthermore, some academics contend that the notion of relationship marketing simplifies the dynamic